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  Strangers to Superfans: A Marketing Guide to the Reader Journey: Let's Get Publishing, Book 2 , Hörbuch, Digital, ungekürzt, 190min

  From the author of Let's Get Digital and Let's Get Visible, this audiobook will change how you think about marketing. Strangers to Superfans puts you in the shoes of your ideal readers, and forces you to view your marketing from their perspective.Learn the five stages in the Reader Journey.Identify where your blockages are and how to fix them.Optimize each stage to increase conversion.Boost sales by making the process more friction-less.Build an army of passionate readers who do the selling for you.It's not enough to know who your ideal readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the buy button. And it's crucial to determine why they liked your book enough to finish it...but not sufficiently to recommend it to their friends.The Reader Journey is a new marketing paradigm that maps out the journey your ideal readers take in their transformation from strangers to superfans.Table of contentsPart I: A New Paradigm - The Reader JourneyThe New MarketingDefining Your Ideal ReaderThe Importance of Granular TargetingBuyer Personas & the Stages of Selling Part II: Reader RoadblocksThe Discoverability MythVisibility ChokepointsConsideration DistractionPurchase PainsAdvocacy Issues Part III: Optimizing the Reader JourneyThe Escalating Challenge of ConversionGetting DiscoveredIncreasing VisibilityBrowsers to Buyers: How To Make a Product Page ConvertDNF to OMGHanding out Megaphones Part IV: The Failure MatrixLocating Failure PointsDiscovery FailVisibility FailConsideration FailPurchase Fa ungekürzt. Language: English. Narrator: Melinda Wade. Audio sample: https://samples.audible.de/bk/acx0/159362/bk_acx0_159362_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  The Shelfless Book: The Complete Digital Author , Hörbuch, Digital, ungekürzt, 337min

  We sold 347 eBooks in January of 2011. In just six months, by July 2011, we were selling 65,000 eBooks a month. From that modest beginning, by 2011's end, we had sold over 400,000 eBooks. This book will give you the details on how we did that and built a seven-figure indie publishing house in just two years. Whether you have been published by a New York publisher, an independent press, an ePublisher, self-published or considering all of your options, this book contains all the information you need to make an informed decision about your career as an author in today's fast moving digital world. We start out with content and theory, giving you a feel for where the industry has been and where it is going. We cover the various types of publishing, goal setting and help you find where you fit in the 3 P's (Product, Platform and Promotion). From there we go into the digital process and the nuts and bolts of covers, editing and uploading. Finally we cover pre and post publication strategies. Everything from creating your own unique branding plan, social media and marketing, pricing, understanding the market, metadata and discoverability. All of which is your roadmap to being a successful author regardless of your path to publication. Its a great time to be an author. Lead, follow or get the hell out of the way! ungekürzt. Language: English. Narrator: Martin Gollery. Audio sample: https://samples.audible.de/bk/acx0/000926/bk_acx0_000926_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  Amazon Keywords for Books: How to Use Keywords for Better Discovery on Amazon (The Amazon Self Publisher, Book 1) , Hörbuch, Digital, ungekürzt, 111min

  Become a keyword master, and watch your book sales grow!Have you published your work only to see minimal returns? Are you afraid your book might fade into obscurity if you don’t do something now?As an author, you have one goal: to sell more books. So, you reach more readers. Yet, you can’t do that if no one can find your book.Then, why can’t readers find your book?To sell more books consistently, you must say the right words at the right place and at the right time.And, here’s the kicker - the answer has been in front of you the whole time.The key to selling more books disguises itself in many ways. Whether seven backend slots or a book description, the publishing process is incomplete without one main contributing factor: keywords.If you can master keywords, then you can master your book’s success! Dale L. Roberts is here to help you do that! In Amazon Keywords for Books, Dale shows you how to use keywords to sell more books. It’s not difficult to increase the discoverability of your book. But you’ll need a deeper understanding of keywords if you want to sell more books.In this audiobook, you’ll learn:The importance and function of keywordsDifferent types of keywords and what to useHow to fill the seven backend keyword slots in KDPBest practices for keyword research on AmazonHow to leverage search engines to do your workWhy keyword relevance determines your successHow Amazon ads is the best-kept secret in keyword researchA downloadable audiobook accompanimentAnd, so much more!Are you ready to learn more and sell more through keyword mastery? Then, Amazon Keywords for Books is for you! Buy it now! ungekürzt. Language: English. Narrator: Dale L. Roberts. Audio sample: https://samples.audible.de/bk/acx0/231309/bk_acx0_231309_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  Algorithms of Oppression: How Search Engines Reinforce Racism , Hörbuch, Digital, ungekürzt, 381min

  A revealing look at how negative biases against women of color are embedded in search engine results and algorithms.  Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society.  In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color.  Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance - operating as a source for email, a major vehicle for primary and secondary school learning, and beyond - understanding and reversing these disquieting trends and discriminatory practices is of utmost importance.  An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century.  PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. ungekürzt. Language: English. Narrator: Shayna Small. Audio sample: https://samples.audible.de/bk/adbl/034011/bk_adbl_034011_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  Learn Powershell in a Month of Lunches: Covers Windows, Linux, and Macos

  Designed for busy IT professionals, this innovative guide will take you from the basics to PowerShell proficiency through 25 tutorials you can do in your lunch break. In Learn PowerShell in a Month of Lunches, Fourth Edition you will learn: Discoverability with the Help system Background jobs and automation techniques Simple scripting to automate repetitive tasks Managing cloud services from major cloud providers Extending PowerShell with commands Common syntax and commands cheat sheet Learn PowerShell in a Month of Lunches, Fourth Edition is a task-focused guide for administering your systems using PowerShell. It covers core language features and admin tasks, with each chapter a mini-tutorial you can easily complete in under an hour. Discover how PowerShell works on different operating systems, and start automating tasks so they take just a few seconds to complete. No previous scripting experience required. The book is based on the bestselling Learn Windows PowerShell in a Month of Lunches by community legends Don Jones and Jeffery Hicks. PowerShell team members Travis Plunk and Tyler Leonhardt and Microsoft MVP James Petty have updated this edition to the latest version of PowerShell, including its multi-platform expansion into Linux and macOS. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology PowerShell gives you complete command line control over admin tasks like adding users, exporting data, and file management. Whether you're writing one-liners or building complex scripts to manage cloud resources and CI/CD pipelines, PowerShell can handle the task. And now that PowerShell is truly cross-platform, you don't have to switch scripting languages when you move between Windows, Linux, and macOS. About the book Learn PowerShell in a Month of Lunches, Fourth Edition is a new edition of the bestseller that introduced PowerShell to over 100,000 readers. With bite-sized lessons and hands-on exercises, this amazing book guides you from your first command to writing and debugging reusable scripts for Windows, Linux, and macOS. Set aside just an hour a day and you'll soon be tackling increasingly complex automation tasks with PowerShell. What's inside Discoverability with the Help system PowerShell on macOS and Linux Background jobs and automation techniques Managing cloud services from major cloud providers Common syntax and commands cheat sheet About the reader No previous experience with PowerShell or Bash required. About the author James Petty is CEO of PowerShell.org and The DevOps Collective, and a Microsoft MVP. Travis Plunk is an engineer on the PowerShell team. Tyler Leonhardt is an engineer on Visual Studio Code. Don Jones and Jeffery Hicks are the original authors of Learn Windows PowerShell in a Month of Lunches. Table of Contents 1 Before you begin 2 Meet PowerShell 3 Using the help system 4 Running commands 5 Working with providers 6 The pipeline: Connecting commands 7 Adding commands 8 Objects: Data by another name 9 A practical interlude 10 The pipeline, deeper 11 Formatting: And why it's done on the right 12 Filtering and comparisons 13 Remote control: One-to-one and one-to-many 14 Multitasking with background jobs 15 Working with many objects, one at a time 16 Variables: A place to store your stuff 17 Input and output 18 Sessions: Remote control with less work 19 You call this scripting? 20 Improving your parameterized script 21 Using regular expressions to parse text files 22 Using someone else's script 23 Adding logic and loops 24 Handling errors 25 Debugging techniques 26 Tips, tricks, and techniques 27 Never the end

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  • Price: 40.99 EUR excl. shipping
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  Learn PowerShell in a Month of Lunches, Fourth Edition (eBook, ePUB)

  Designed for busy IT professionals, this innovative guide will take you from the basics to PowerShell proficiency through 25 tutorials you can do in your lunch break. In Learn PowerShell in a Month of Lunches, Fourth Edition you will learn: Discoverability with the Help system Background jobs and automation techniques Simple scripting to automate repetitive tasks Managing cloud services from major cloud providers Extending PowerShell with commands Common syntax and commands cheat sheet Learn PowerShell in a Month of Lunches, Fourth Edition is a task-focused guide for administering your systems using PowerShell. It covers core language features and admin tasks, with each chapter a mini-tutorial you can easily complete in under an hour. Discover how PowerShell works on different operating systems, and start automating tasks so they take just a few seconds to complete. No previous scripting experience required. The book is based on the bestselling Learn Windows PowerShell in a Month of Lunches by community legends Don Jones and Jeffery Hicks. PowerShell team members Travis Plunk and Tyler Leonhardt and Microsoft MVP James Petty have updated this edition to the latest version of PowerShell, including its multi-platform expansion into Linux and macOS. About the technology PowerShell gives you complete command line control over admin tasks like adding users, exporting data, and file management. Whether you're writing one-liners or building complex scripts to manage cloud resources and CI/CD pipelines, PowerShell can handle the task. And now that PowerShell is truly cross-platform, you don't have to switch scripting languages when you move between Windows, Linux, and macOS. About the book Learn PowerShell in a Month of Lunches, Fourth Edition is a new edition of the bestseller that introduced PowerShell to over 100,000 readers. With bite-sized lessons and hands-on exercises, this amazing book guides you from your first command to writing and debugging reusable scripts for Windows, Linux, and macOS. Set aside just an hour a day and you'll soon be tackling increasingly complex automation tasks with PowerShell. What's inside Discoverability with the Help system PowerShell on macOS and Linux Background jobs and automation techniques Managing cloud services from major cloud providers Common syntax and commands cheat sheet About the reader No previous experience with PowerShell or Bash required. About the author James Petty is CEO of PowerShell.org and The DevOps Collective, and a Microsoft MVP. Travis Plunk is an engineer on the PowerShell team. Tyler Leonhardt is an engineer on Visual Studio Code. Don Jones and Jeffery Hicks are the original authors of Learn Windows PowerShell in a Month of Lunches. Table of Contents 1 Before you begin 2 Meet PowerShell 3 Using the help system 4 Running commands 5 Working with providers 6 The pipeline: Connecting commands 7 Adding commands 8 Objects: Data by another name 9 A practical interlude 10 The pipeline, deeper 11 Formatting: And why it's done on the right 12 Filtering and comparisons 13 Remote control: One-to-one and one-to-many 14 Multitasking with background jobs 15 Working with many objects, one at a time 16 Variables: A place to store your stuff 17 Input and output 18 Sessions: Remote control with less work 19 You call this scripting? 20 Improving your parameterized script 21 Using regular expressions to parse text files 22 Using someone else's script 23 Adding logic and loops 24 Handling errors 25 Debugging techniques 26 Tips, tricks, and techniques 27 Never the end

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  • Price: 27.94 EUR excl. shipping
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  Creating and Restoring Wetlands: From Theory to Practice

  Creating and Restoring Wetlands: From Theory to Practice, Second Edition describes the challenges and opportunities relating to the restoration of freshwater and estuarine wetlands in natural, agricultural, and urban environments in the coming century. This second edition is structured by clearly defined chapters based on specific wetland types (e.g. Peatlands, Mangroves) and with a consistent and coherent organization for ease of discoverability. The table of contents is divided into four main subjects: Foundations, Restoration of Freshwater Wetlands, Restoration of Estuarine Wetlands, and From Theory to Practice, each with multiple chapters. Part 1, Foundations, contains chapters describing definitions of wetlands, ecological theory used to guide restoration, and considerations on where to implement restoration on the landscape. In Parts 2 and 3, restoration of specific freshwater (marshes, forests, peatlands) and estuarine (tidal marshes, mangroves) wetlands are described. Part 4, From Theory to Practice, contains chapters describing performance standards to gauge success of projects and case studies describing small-scale and large-scale restoration projects of various freshwater and estuarine wetlands. Each chapter contains clearly labeled sections which assist the reader to quickly and easily key in on the subject matter that they are seeking. The approach of Creating and Restoring Wetlands is unique in that, in each chapter, it links ecological theory important to ecosystem restoration with practical techniques to undertake and implement successful wetland restoration projects, including recommendations for performance standards to gauge success as well as realistic expectations and timescales for achieving success. Each chapter ends with a summary table describing keys to ensure success for a given wetland ecosystem.

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  • Price: 137.99 EUR excl. shipping
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  Algorithms of Oppression

  A revealing look at how negative biases against women of color are embedded in search engine results and algorithms Run a Google search for "black girls"-what will you find? "Big Booty" and other sexually explicit terms are likely to come up as top search terms. But, if you type in "white girls," the results are radically different. The suggested porn sites and un-moderated discussions about "why black women are so sassy" or "why black women are so angry" presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color. Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance-operating as a source for email, a major vehicle for primary and secondary school learning, and beyond-understanding and reversing these disquieting trends and discriminatory practices is of utmost importance. An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century.

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  • Price: 24.99 EUR excl. shipping
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  Discoverability im E-Commerce

  Discoverability im E-Commerce - Denkanstöße für den Handel von Morgen: ab 3.49 €

  • Shop: ebook.de
  • Price: 3.49 EUR excl. shipping
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  Marketing Matters: Top Ten Tips to Achieve Discoverability in the New Age of Publishing

  Marketing Matters: Top Ten Tips to Achieve Discoverability in the New Age of Publishing: ab 2.81 €

  • Shop: ebook.de
  • Price: 2.81 EUR excl. shipping

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