46 Results for : groundswell

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    Groundswell: Winning in a World Transformed by Social Technologies , Hörbuch, Digital, ungekürzt, 497min
    A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social-networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity. In Groundswell, two of Forrester Research's top analysts tell listeners how to turn the force of customers connecting to their own advantage. With 25 vivid cases from around the world - from health care to retail to consumer goods to business services - Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether listeners are in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for them, backed up with real-world ROI to prove it works. Groundswell is based on hard consumer data and experience with dozens of companies. The listener will hear how the marketers of Procter & Gamble proved that subtle marketing within a community was four times as effective as television...how Best Buy taps into the intelligence of over a thousand of its employees with its own social network...how Dell has transformed itself by embracing customer insights in nearly every department...and how a South African winery boosted its sales tenfold by tapping into the power of bloggers, YouTube, Facebook, and every other tool in the social technology arsenal. This trend cannot be ignored. Listeners must learn how to ride the wave. There's no going back. ungekürzt. Language: English. Narrator: Josh Bernoff. Audio sample: https://samples.audible.de/bk/gdan/000145/bk_gdan_000145_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
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    Fifteen Little Stories & The Groundswell
    Fifteen Little Stories & The Groundswell ab 14.99 € als Taschenbuch: . Aus dem Bereich: Bücher, Taschenbücher, Romane & Erzählungen,
    • Shop: hugendubel
    • Price: 14.99 EUR excl. shipping
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    Groundswell Expanded and Revised Edition
    Groundswell Expanded and Revised Edition ab 20.99 € als epub eBook: Winning in a World Transformed by Social Technologies. Aus dem Bereich: eBooks, Wirtschaft,
    • Shop: hugendubel
    • Price: 20.99 EUR excl. shipping
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    New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution , Hörbuch, Digital, ungekürzt, 1373min
    LEARN THE NEW RULES FOR BUSINESS.... 3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry - yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it's bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don't bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!)...now more than ever, content rules! Learn how to create killer blogs, podcasts, videos, eBooks, webinars (and more) that engage customers and ignite your business. In The Now Revolution, renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven-part plan to harness the power of the social web and adapt to the new era of instantaneous business. Customers aren't going to wait for your next polished press release to decide if they like you and your products or services. Instead, they're choosing between you and your competition every second of every day - and talking about it online. Keeping up with them requires shifts that will make your bu ungekürzt. Language: English. Narrator: Josh Bernoff, Ann Handley, C. C. Chapman, Erik Synnestvedt. Audio sample: https://samples.audible.de/bk/gdan/000837/bk_gdan_000837_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
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    Groundswell , Hörbuch, Digital, ungekürzt, 329min
    Sometimes the biggest ripples come from the smallest events. Like the day that Emma Guthrie, drop-out college student, walks into world-famous movie star Garrett Walker's trailer, and walks out on her way to becoming Mrs. Emma Walker, wife of an A-list actor. With her husband's encouragement, Emma pens a screenplay based on her life, which becomes a blockbuster sensation. Through it all, Garrett is her ally and her mentor... until Emma discovers an incriminating text message on Garrett's cell phone. Devastated, Emma flees New York City for a sleepy coastal town in Mexico, where no one recognizes her. There, she meets Ben, who teaches her about the healing powers of surfing and ultimately opens her up to the possibility of love. ungekürzt. Language: English. Narrator: Coleen Marlo. Audio sample: https://samples.audible.de/bk/drms/000042/bk_drms_000042_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
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    The Multiplying Church: The New Math for Starting New Churches , Hörbuch, Digital, ungekürzt, 376min
    This is a must-read for pastors and lay leaders involved in, or wanting to learn about, the church multiplication groundswell in North America. It shows how multiplying churches should be a natural, regular function in the DNA of every church. Learn the principles from master multiplier Bob Roberts. Here is powerful hope for the church in America. ungekürzt. Language: English. Narrator: Don Reed. Audio sample: https://samples.audible.de/bk/zond/000404/bk_zond_000404_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
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    World of Trouble : Gaia Files, Book 2 , Hörbuch, Digital, ungekürzt, 353min
    When Gaia Charmer continues the hunt for her best friend's killer, she discovers a mysterious mountain compound called Parapets, where magic, technology, and the secret society of Landkind join forces to tap the limitless power of Mother Earth. With her own special link to the planet, Gaia sees a way to solve her friend's murder and pave a new way forward - but Groundswell, the shadowy organization behind Parapets, has other ideas.  When the ancient enemy at Groundswell's heart unleashes a doomsday nightmare, does Gaia stand a chance of saving everyone and everything she loves? Or will her own power be turned against her and all humanity? The second installment of an urban fantasy adventure series filled with elemental magic and a kickass heroine you can't help but root for. It's perfect for fans of Buffy the Vampire Slayer, The Chilling Adventures of Sabrina, and the Mercy Thompson series. ungekürzt. Language: English. Narrator: Sierra Kline. Audio sample: https://samples.audible.de/bk/acx0/233937/bk_acx0_233937_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
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    The Successful Real Estate Investor Guide to Marketing Power Tactics: 101 Effective Ways to Promote Your Business , Hörbuch, Digital, ungekürzt, 196min
    In just 15 minutes a day, you can lay the groundwork for a massive groundswell of ready buyers and quickly build a list of potential investors to flip properties to! Real estate is still one of the greatest tools for building wealth available to the average investor. Yes, it takes skill and sometimes luck, but above all else it takes knowledge! Join veteran investor Dan Howe as he shares his nearly three decades of personal marketing and investing experience with you. You'll learn: How to identify what business you are really in The secrets to creating powerful marketing ads How to incorporate video marketing into your sales efforts How to set up your marketing website The keys to writing your way to success The top tactics for marketing online as well as the best ones for marketing offline How to use special reports to generate additional income How to use outsourcing to supercharge your growth And much, much more! ungekürzt. Language: English. Narrator: Steven Hogle. Audio sample: https://samples.audible.de/bk/acx0/049568/bk_acx0_049568_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
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    Advent Conspiracy: Can Christmas Still Change the World? , Hörbuch, Digital, ungekürzt, 112min
    Worship More, Spend Less, Give Presence, Love All. Are you tired of how consumerism has stolen the soul of Christmas? This year, take a stand! Join the groundswell of Christ-followers who are choosing to make Christmas what it should be—a joyous celebration of Jesus’ birth that enriches our hearts and the world around us, not a retail circus that depletes our pocketbooks and defeats our spirits. Advent Conspiracy shows you how to substitute consumption with compassion by practicing four simple but powerful, countercultural concepts: Worship Fully—because Christmas begins and ends with Jesus! Spend Less—and free your resources for things that truly matter. Give More—of your presence: your hands, your words, your time, your heart. Love All—the poor, the forgotten, the marginalized, and the sick in ways that make a difference. Find out how to have a Christmas worth remembering, not dreading. Christmas can still change the world when you, like Jesus, give what matters most—your presence. ungekürzt. Language: English. Narrator: Chris Seay. Audio sample: https://samples.audible.de/bk/zond/001208/bk_zond_001208_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
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    The Insect Crisis
    When is the last time you were stung by a wasp? Or were followed by a cloud of midges? Or saw a butterfly? All these normal occurrences are becoming much rarer. A groundswell of research suggests insect numbers are in serious decline all over the world - in some places by over 90%. The Insect Crisis explores this hidden emergency, arguing that its consequences could even rival climate change. We rely on insect pollination for the bulk of our agriculture, they are a prime food source for birds and fish, and they are a key strut holding up life on Earth, especially our own. In a compelling and entertaining investigation spanning the globe, Milman speaks to the scientists and entomologists studying this catastrophe and asks why these extraordinary creatures are disappearing. Part warning, part celebration of the incredible variety of insects, this book highlights why we need to wake up to this impending environmental disaster.
    • Shop: buecher
    • Price: 12.99 EUR excl. shipping

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