Nir - Shopping2000.com - Productsearch

Emotion by Design

Nike's former Chief Marketing Officer reveals how to unlock the creativity of any team 'A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg Hoffman helps us see how a commitment to our creative practice can make any story better.' Seth Godin __ Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world. Creativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers. Creativity. It's a skill that can be learnt, just like any other. Join Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design. __ 'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves.' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy 'Will help marketers and creatives connect with their audiences like never before. Highly recommended.' Professor Jonah Berger, author of Contagious 'Brilliant . . . A must-read for any marketer, businessperson or creative.' Nir Eyal, author of Hooked

Shop: buecher
Price: 13.99 EUR excl. shipping

Product-Led Growth: How to Build a Product That Sells Itself , Hörbuch, Digital, ungekürzt, 263min

Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done. (Nir Eyal, author of Hooked and Indistractible)"As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners." (Omar Zenhom, CEO, WebinarNinja)"Why did I just blow $300K promoting a whitepaper?"That’s the hard question I asked myself but couldn’t answer - after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that’s how everybody grew their companies.But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed.Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers.But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it?You’ll find answers to all of these questions inside this audiobook. In addition, I’ll also show you:How to save three to six months of development and hundreds of thousands of dollars by launching a free trial in 24 hours - and why you should do it (Ch. 10)Which huge mistake ProfitWell's Patrick Campbell says can "kill your growth and set you up for long-term failure"...and how to avoid making it (Ch. 8)How to turn more users into customers with the simple framework I invented - that already drives brands millions in revenue (Ch. 13)Why you can't ever stop your churn, but how you can (al ungekürzt. Language: English. Narrator: Derek Dysart. Audio sample: https://samples.audible.de/bk/acx0/168814/bk_acx0_168814_sample.mp3. Digital audiobook in aax.

Shop: Audible
Price: 9.95 EUR excl. shipping

Emotion by Design (eBook, ePUB)

Nike's former Chief Marketing Officer reveals how to unlock the creativity of any team'Reading this book made me smile in my soul, proving that creativity, community and empathy has created one of the greatest brands of our lifetime' Mary Portas'A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg Hoffman helps us see how a commitment to our creative practice can make any story better.' Seth Godin__Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world. Creativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers.Creativity. It's a skill that can be learnt, just like any other.Join Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design.__'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves.' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy'Will help marketers and creatives connect with their audiences like never before. Highly recommended.' Professor Jonah Berger, author of Contagious'Brilliant . . . A must-read for any marketer, businessperson or creative.' Nir Eyal, author of Hooked

Shop: buecher
Price: 14.99 EUR excl. shipping

Bioripple

BIORIPPLE - A Law-Enforcement teacher hunts down members of a crime organization in an attempt to curb an illegal autonomy inside the city. A Bio-Punk Graphic novel by Nir Levie Blade Runner meets Brazil Emily is a law enforcement teacher who suffers from an anxiety disorder. Actual law enforcement isn't performed by people, with automatons having replaced humans. In Emily's world, humanity discovered that consciousness occupies multiple dimensions. Technology has allowed them to digitally house minds. This is referred to as "Hopping" which became illegal after it was proved that the minds that hop begin to suffer and go into a heightened state of panic. Every individual is connected to Geodesics - a powerful AI which converses with each person and guides their decisions. Geodesics is present everywhere, lending it near omnipresence, yet it is not conscious in the same way humans are. The Manifold is an anti-Geodesics organization. Their goal is to free people from AI, aiming to create an autonomy within the city which is devoid of Geodesics. The Manifold uses hopping to accomplish its goals. Once a copy of a mind is created, Geodesics is unable to locate the physical body associated with it and is forced to send law enforcement teachers after the hoppers. When Emily is called upon to locate a hopper, she fails to apprehend him due to an unknown force used by The Manifold. Tim sees the whole scene from an apartment window. He is an Architecture teacher. Actual architecture is a profession which no longer exists, being taken over by AI and automatons as well. The story follows Emily and Tim from their points of view as The Manifold plays a key role in shaping their future. Freedom of choice itself hangs in the balance as the forces of the technological world and biological mysteries collide.

Shop: buecher
Price: 20.99 EUR excl. shipping

The Business of Belonging

"A tactical primer for any business embarking on the critical work of actively building community."--Seth Godin, Author, This is Marketing"This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."--Nir Eyal, bestselling author of Hooked and IndistractableThe rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result.In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts--including how community drives measurable business value and what the appropriate metrics are--to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building.This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders--that's the goal for today's connected businesses, and this book is the map to getting there.

Shop: buecher
Price: 21.99 EUR excl. shipping

The Best of World SF: Volume 1

'Rare and wonderful' The Times 'The most important anthology of SF short fiction since Dangerous Visions' Adam RobertsThe future is coming. It knows no bounds, and neither should science fiction.They say the more things change the more they stay the same. But over the last hundred years, science fiction has changed. Vibrant new generations of writers have sprung up across the globe, proving the old adage false. From Ghana to India, from Mexico to France, from Singapore to Cuba, they draw on their unique backgrounds and culture, changing the face of the genre one story at a time.Prepare yourself for a journey through the wildest reaches of the imagination, to visions of Earth as it might be and the far corners of the universe. Along the way, you will meet robots and monsters, adventurers and time travellers, rogues and royalty.In The Best of World SF, award-winning author Lavie Tidhar acts as guide and companion to a world of stories, from never-before-seen originals to award winners, from twenty-three countries and seven languages. Because the future is coming and it belongs to us all.Stories:'Immersion' by Aliette de Bodard; 'Debtless' by Chen Qiufan (trans. from Chinese by Blake Stone-Banks); 'Fandom for Robots' by Vina Jie-Min Prasad; 'Virtual Snapshots' by Tlotlo Tsamaase; 'What The Dead Man Said' by Chinelo Onwualu; 'Delhi' by Vandana Singh; 'The Wheel of Samsara' by Han Song (trans. from Chinese by the author); 'Xingzhou' by Yi-Sheng Ng; 'Prayer' by Taiyo Fujii (trans. from Japanese by Kamil Spychalski); 'The Green Ship' by Francesco Verso (trans. from Italian by Michael Colbert); 'Eyes of the Crocodile' by Malena Salazar Maciá (trans. from Spanish by Toshiya Kamei); 'Bootblack' by Tade Thompson; 'The Emptiness in the Heart of all Things' by Fabio Fernandes; 'The Sun From Both Sides' by R.S.A. Garcia; 'Dump' by Cristina Jurado (trans. from Spanish by Steve Redwood); 'Rue Chair' by Gerardo Horacio Porcayo (trans. from Spanish by the author); 'His Master's Voice' by Hannu Rajaniemi; 'Benjamin Schneider's Little Greys' by Nir Yaniv (trans. from Hebrew by Lavie Tidhar); 'The Cryptid' by Emil H. Petersen (trans. from Icelandic by the author); 'The Bank of Burkina Faso' by Ekaterina Sedia; 'An Incomplete Guide...' by Kuzhali Manickavel; 'The Old Man with The Third Hand' by Kofi Nyameye; 'The Green' by Lauren Beukes; 'The Last Voyage of Skidbladnir' by Karin Tidbeck; 'Prime Meridian' by Silvia Moreno-Garcia; 'If At First You Don't Succeed' by Zen Cho

Shop: buecher
Price: 9.99 EUR excl. shipping