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  The 22 Immutable Laws of Branding, Hörbuch, Digital, 95min

  Branding. Dubbed by many the "marketing buzzword" of the late '90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best, like Coca-Cola, Xerox, and Starbucks, with the world-renowned marketing savvy of best-selling author Al Ries and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. Find out: Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging. How to define your category...even if you're not first to market. How overbranding equals underwhelming. Why good old-fashioned publicity may be the missing link in the brand-building process. Why giving your brand the right name is perhaps more important than the brand itself. And perhaps most important of all: How to own a word in the mind of the consumer. Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand. Language: English. Narrator: Al Ries, Laura Ries. Audio sample: https://samples.audible.de/bk/harp/000570/bk_harp_000570_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  The 22 Immutable Laws of Marketing, Hörbuch, Digital, 89min

  The 22 Immutable Laws of Marketing can mean the difference between success or failure for your product or company. Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success. With sparkling clarity and brilliant insight, The 22 Immutable Laws of Marketing shows how to play by the rules and become a winner in your field. Language: English. Narrator: Al Ries, Jack Trout. Audio sample: https://samples.audible.de/bk/harp/000070/bk_harp_000070_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  18 IMMUTABLE LAWS OF CORPORATE

  18 IMMUTABLE LAWS OF CORPORATE ab 25.49 € als Taschenbuch: . Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,

  • Shop: hugendubel
  • Price: 25.49 EUR excl. shipping
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  The Immutable Laws of Mankind

  The Immutable Laws of Mankind ab 223.49 € als pdf eBook: The Struggle For Universal Human Rights. Aus dem Bereich: eBooks, Fachthemen & Wissenschaft, Philosophie,

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  • Price: 223.49 EUR excl. shipping
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  22 Immutable Laws of Branding The

  22 Immutable Laws of Branding The ab 26.49 € als Taschenbuch: . Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,

  • Shop: hugendubel
  • Price: 26.49 EUR excl. shipping
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  The Immutable Laws of Mankind

  The Immutable Laws of Mankind ab 235.49 € als gebundene Ausgabe: The Struggle For Universal Human Rights. Auflage 2012. Aus dem Bereich: Bücher, Politik & Gesellschaft,

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  • Price: 235.49 EUR excl. shipping
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  The Immutable Right

  The Immutable Right ab 23.49 € als Taschenbuch: An Oration Delivered Before The Phi Beta Kappa Society (1858). Aus dem Bereich: Bücher, English, International, Englische Taschenbücher,

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  • Price: 23.49 EUR excl. shipping
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  The Six Immutable Laws of Mobile Business

  The Six Immutable Laws of Mobile Business ab 48.99 € als epub eBook: . Aus dem Bereich: eBooks, Sachthemen & Ratgeber, Technik,

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  • Price: 48.99 EUR excl. shipping
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  The Art of Immutable Architecture

  The Art of Immutable Architecture ab 52.99 € als pdf eBook: Theory and Practice of Data Management in Distributed Systems. Aus dem Bereich: eBooks, Sachthemen & Ratgeber, Computer & Internet,

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  • Price: 52.99 EUR excl. shipping
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  12 Immutable Laws of High-Impact Messaging

  12 Immutable Laws of High-Impact Messaging ab 38.49 € als gebundene Ausgabe: . Aus dem Bereich: Bücher, Kunst & Musik,

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  • Price: 38.49 EUR excl. shipping

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