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Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters , Hörbuch, Digital, ungekürzt, 343min

Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage, an approach to help cut through the clutter, stand out, and effectively build business. What's needed is a timeless framework - a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business - not just once, but time and time again. ungekürzt. Language: English. Narrator: Karen Saltus. Audio sample: https://samples.audible.de/bk/gdan/001625/bk_gdan_001625_sample.mp3. Digital audiobook in aax.

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Price: 9.95 EUR excl. shipping

Millennials and Management: The Essential Guide to Making It Work at Work , Hörbuch, Digital, ungekürzt, 299min

As management ages and prepares to work longer than previous generations, and Millennials join companies at steady rate, companies are suffering through tension and dissonance between Millennials and Boomers, and realizing that they can't just wait for management to age out to fix it. Finding productive ways to work across the generation gap is essential, and the organizations that do this well will have significant strategic advantages over those that don't. Millennials & Management: The Essential Guide to Making It Work at Work addresses a very real concern of large and small businesses nationwide: how to motivate, collaborate with, and manage the Millennial generation, who now make up almost 50% of the American workforce. The key is to change Boomer attitudes from disbelief and derision to acceptance and respect without giving up work standards. Using real world examples, author Lee Caraher gives leaders data-driven steps to take to co-create a productive workplace for today and tomorrow. ungekürzt. Language: English. Narrator: Karen Saltus. Audio sample: https://samples.audible.de/bk/gdan/001455/bk_gdan_001455_sample.mp3. Digital audiobook in aax.

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Conversational Intelligence: How Great Leaders Build Trust & Get Extraordinary Results , Hörbuch, Digital, ungekürzt, 392min

The key to success in life and business is to become a master at Conversational Intelligence. It's not about how smart you are, but how open you are to learn new and effective powerful conversational rituals that prime the brain for trust, partnership, and mutual success. Conversational Intelligence translates the wealth of new insights coming out of neuroscience from across the globe, and brings the science down to earth so people can understand and apply it in their everyday lives. Author Judith Glaser presents a framework for knowing what kind of conversations trigger the lower, more primitive brain; and what activates higher-level intelligences such as trust, integrity, empathy, and good judgment. Conversational Intelligence makes complex scientific material simple to understand and apply through a wealth of easy to use tools, examples, conversational rituals, and practices for all levels of an organization. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. ungekürzt. Language: English. Narrator: Karen Saltus. Audio sample: https://samples.audible.de/bk/gdan/001201/bk_gdan_001201_sample.mp3. Digital audiobook in aax.

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Singletasking: Get More Done - One Thing at a Time , Hörbuch, Digital, ungekürzt, 172min

Your Mind Can't Be Two Places at Once Too many of us have become addicted to the popular, enticing, dangerously misleading drug of multitasking. Devora Zack was once hooked herself. But she beat it and became more efficient, and you can too. Zack marshals convincing neuroscientific evidence to prove that you really can't do more by trying to tackle several things at once - it's an illusion. There is a better way to deal with all the information and interruptions that bombard us today. Singletasking explains exactly how to clear and calm your mind, arrange your schedule and environment, and gently yet firmly manage the expectations of people around you so you can accomplish a succession of tasks one by one - and be infinitely more productive. Singletasking is the secret to success and sanity. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. ungekürzt. Language: English. Narrator: Karen Saltus. Audio sample: https://samples.audible.de/bk/gdan/001601/bk_gdan_001601_sample.mp3. Digital audiobook in aax.

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Liespotting: Proven Techniques to Detect Deception , Hörbuch, Digital, ungekürzt, 373min

People - friends, family members, work colleagues, salespeople - lie to us all the time. Daily, hourly, constantly. None of us is immune, and all of us are victims. According to studies by several different researchers, most of us encounter nearly 200 lies a day. Now there’s something we can do about it. Liespotting links three disciplines - facial recognition training, interrogation training, and a comprehensive survey of research in the field - into a specialized body of information developed specifically to help business leaders detect deception and get the information they need to successfully conduct their most important interactions and transactions. Some of the nation's leading business executives have learned to use these methods to root out lies in high stakes situations. Liespotting for the first time brings years of knowledge - previously found only in the intelligence community, police training academies, and universities - into the corporate boardroom, the manager's meeting, the job interview, the legal proceeding, and the deal negotiation. ungekürzt. Language: English. Narrator: Karen Saltus. Audio sample: https://samples.audible.de/bk/gdan/000672/bk_gdan_000672_sample.mp3. Digital audiobook in aax.

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The Psychology of Eating and Drinking, Fourth Edition , Hörbuch, Digital, ungekürzt, 796min

This insightful, thought-provoking, and engaging audiobook explores the truth behind how and why we eat and drink what we do. Instead of promising easy answers to eliminating picky eating or weight loss, this book approaches controversial eating and drinking issues from a more useful perspective - explaining the facts to promote understanding of our bodies. The only audiobook to provide an educated listener with a broad, scientific understanding of these topics, The Psychology of Eating and Drinking explores basic eating and drinking processes, such as hunger and taste, as well as how these concepts influence complex topics such as eating disorders, alcohol use, and cuisine. This new edition is grounded in the most up-to-date advances in scientific research on eating and drinking behaviors and will be of interest to anyone. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. ungekürzt. Language: English. Narrator: Karen Saltus. Audio sample: https://samples.audible.de/bk/gdan/002314/bk_gdan_002314_sample.mp3. Digital audiobook in aax.

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Minimalist Parenting: Enjoy Modern Family Life More by Doing Less , Hörbuch, Digital, ungekürzt, 443min

We’re in the midst of a parenting climate that feeds on “more”: More expert advice, more gear, more fear about competition and safety, and more choices to make about education, nutrition, even entertainment. The result? Overwhelmed, confused parents and overscheduled, over-parented kids. In Minimalist Parenting, Christine Koh and Asha Dornfest offer a fresh approach to navigating all of this conflicting background “noise.” They show how to tune into your family’s unique values and priorities and confidently identify the activities, stuff, information, and people that truly merit space in your life. This audiobook begins by showing the value of a minimalist approach, backed by the authors’ personal experience practicing it. It then leads parents through practical strategies for managing time, de-cluttering the home space, simplifying mealtimes, and streamlining recreation. Filled with parents’ personal stories, readers will come away with a unique plan for a simpler life! An enhanced eBook version with video and audio, optimized for color tablets, is also available. ungekürzt. Language: English. Narrator: Karen Saltus. Audio sample: https://samples.audible.de/bk/gdan/001207/bk_gdan_001207_sample.mp3. Digital audiobook in aax.

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The Power of Presence: Unlock Your Potential to Influence and Engage Others , Hörbuch, Digital, ungekürzt, 420min

Everyone recognizes leaders with "presence". They stand out for their seemingly innate ability to command attention and inspire commitment. But what is this secret quality they exude, exactly? Executive and CEO coach Kristi Hedges demystifies this elusive trait, revealing that leadership presence is the intersection of outward influencing skills and internal mental conditioning. Using her I-Presence model, the author shows how anyone - regardless of position or personality - can strengthen their impact. Listeners will learn how to build trust as the foundation for leadership, eschew perfectionism for authenticity, banish limiting thoughts and behaviors, and galvanize their team through visionary, inspiring communications. Stellar technical knowledge, a strong work ethic, excellent presentation skills-none of these tangible traits puts people on the career fast track as readily as a compelling presence. Filled with profiles of leaders with powerful presence and the latest neuroleadership research translated into actionable habits, this authoritative guide puts a little-understood, but potentially game-changing, tool within everyone's reach. ungekürzt. Language: English. Narrator: Karen Saltus. Audio sample: https://samples.audible.de/bk/gdan/001345/bk_gdan_001345_sample.mp3. Digital audiobook in aax.

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Price: 9.95 EUR excl. shipping

You Said What?!: The Biggest Communication Mistakes Professionals Make (A Confident Communicator's Guide) , Hörbuch, Digital, ungekürzt, 177min

If your answer to any of the following questions is yes, listen to this book now. Eliminate those communication breakdowns! 1. Have you ever inserted your foot into your mouth? 2. Have you ever wished you could take back something you said to a colleague? 3. Have you ever communicated in a defensive manner? 4. Have you ever wondered when to send an email or when to pick up the phone? 5. Have you ever been engaged in a conversation and heard nothing that the other person said? 6. Have you ever had difficulty clearly articulating your ideas? 7. Have you ever finished others' sentence before they finished speaking? 8. Have you ever sent an email that was misconstrued by the recipient? 9. Have you ever used filler words when you were unsure about what to say? 10. Have you ever posted something on Facebook, LinkedIn, or Twitter that you wish a colleague or client had not seen? ungekürzt. Language: English. Narrator: Karen Saltus. Audio sample: https://samples.audible.de/bk/gdan/001875/bk_gdan_001875_sample.mp3. Digital audiobook in aax.

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Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition , Hörbuch, Digital, ungekürzt, 195min

Today, when companies and customers are faced with an infinite number of messages, the word relevance has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle - a magnetic one - that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance - both qualitative and quantitative - in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the listener through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact. ungekürzt. Language: English. Narrator: Karen Saltus. Audio sample: https://samples.audible.de/bk/gdan/001411/bk_gdan_001411_sample.mp3. Digital audiobook in aax.

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Price: 9.95 EUR excl. shipping

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