6 Results for : admen

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    Edwards, Katie B.: Admen and Eve
    Erscheinungsdatum: 07.11.2012, Medium: Buch, Einband: Gebunden, Titel: Admen and Eve, Titelzusatz: The Bible in Contemporary Advertising, Autor: Edwards, Katie B., Verlag: Sheffield Phoenix Press Ltd, Sprache: Englisch, Schlagworte: RELIGION // Biblical Studies // General // Kritik und Exegese heiliger Texte, Rubrik: Religion // Theologie, Christentum, Seiten: 162, Informationen: HC gerader Rücken kaschiert, Gewicht: 416 gr, Verkäufer: averdo
    • Shop: averdo
    • Price: 95.19 EUR excl. shipping
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    Admen and Eve
    Admen and Eve ab 101.49 € als gebundene Ausgabe: The Bible in Contemporary Advertising. Aus dem Bereich: Bücher, Wissenschaft, Theologie,
    • Shop: hugendubel
    • Price: 101.49 EUR excl. shipping
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    Admen, Mad Men, and the Real World of Advertising: Essential Lessons for Business and Life , Hörbuch, Digital, ungekürzt, 305min
    A best-selling author and advertising veteran shares a life's lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international best seller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new audiobook takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship". And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture. ungekürzt. Language: English. Narrator: Fleet Cooper. Audio sample: https://samples.audible.de/bk/adbl/025180/bk_adbl_025180_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
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    The Same Lie Twice , Hörbuch, Digital, ungekürzt, 195min
    A copywriter’s wife has vanished, and only John Easy is slick enough to save her. Jim Benning makes $25,000 a year writing drivel for the admen at the Arbogast & Joseph Agency, and his wife thinks he’s worth a whole lot less. Joanna is a model: nervous, beautiful, and prone to meltdowns. In a last-ditch attempt to save their marriage, she agrees to a few sessions with a psychiatrist in San Ignacio - a quack whose psychobabble is more sinister than it appears. But when Joanna disappears, Jim’s only hope is John Easy, the hippest P.I. in Hollywood. Jim gives John a matchbook found in his wife’s purse for a club called Maybe - a swinger’s hideout where morality is not in style - and John plunges into the seedy side of sunny San Ignacio, where the copywriter’s wife led an entirely different sort of existence. To save Joanna from her shadow self, John Easy will have to swing harder than ever before. ungekürzt. Language: English. Narrator: Ray Chase. Audio sample: https://samples.audible.de/bk/adbl/006175/bk_adbl_006175_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
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    The Anatomy of Humbug: How to Think Differently About Advertising , Hörbuch, Digital, ungekürzt, 300min
    How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common - and often contradictory - beliefs about advertising, in order to create space for a more flexible, creative, and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the 19th-century showman P. T. Barnum to the 20th-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves, and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticize its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns. ungekürzt. Language: English. Narrator: Paul Feldwick. Audio sample: https://samples.audible.de/bk/acx0/176280/bk_acx0_176280_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
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    The Agency: William Morris and the Hidden History of Show Business , Hörbuch, Digital, ungekürzt, 1319min
    For decades, hidden from the public eye, William Morris agents made the deals that determined the fate of stars, studios, and networks alike. Mae West, Frank Sinatra, Marilyn Monroe, Danny Thomas, Steve McQueen--the Morris Agency sold talent to anyone in the market for it, from the Hollywood studios to the mobsters who ran Vegas to the Madison Avenue admen who controlled television. While the clients took the spotlight, the agency operated behind the scenes, providing the grease that made show business what it's become. The story begins more than a century ago, when a fiery young immigrant named William Morris opened a vaudeville-booking office on New York's Fourteenth Street and went up against the trust that ruled the leading entertainment medium of the day. Led after Morris's death by the legendary Abe Lastfogel, a cherubic little man who treated agents and clients alike as family, the firm transformed the agent's image from garish flesh-peddler to smooth-talking professional. But when Lastfogel's successor brutally sacrificed his best friend--the man who'd brought Barry Diller and Michael Ovitz out of the mail room--William Morris gave birth to its own nemesis: Ovitz's new firm, CAA. Throughout the '80s and '90s, as the Morris Agency made, and lost, such stars as Mel Gibson, Julia Roberts, Kevin Costner and Tom Hanks, Ovitz's power grew inexorably as Morris's waned. Lulled by the phenomenal success of Bill Cosby and the upward spiral of the Beverly Hills real estate market, Morris's board failed to act as death and defection thinned its ranks. Finally, with its flagship motion-picture department on the brink of collapse, the board was faced with the stark reality of having to buy its way back into the business it had once owned. ungekürzt. Language: English. Narrator: Marlin May. Audio sample: https://samples.audible.de/bk/acx0/013337/bk_acx0_013337_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping

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