34 Results for : mcdonald’s

  • Thumbnail
    The Importance of Brand Image, How Companies Can Create a Powerful and Lasting Brand Image in the Minds of Customers, and How Nike and McDonald’s Developed Renowned Global Brand Images , Hörbuch, Digital, ungekürzt, 25min
    This essay sheds light on the importance of the brand image variable and elucidates how companies can create a powerful and lasting brand image in the minds of customers. Moreover, how Nike and McDonald’s both developed renowned global brand images is delineated in this essay. A company’s brand image is of eminent importance and should not be overlooked. Having a robust, renowned, and lasting brand image variable allows companies to bolster profitability, brand growth, brand recognition, and brand loyalty. By consistently demonstrating brand cohesiveness and brand consistently through enticing advertisement campaigns and by maintaining stellar service offerings, companies can elicit a powerful and lasting brand image variable in the minds of customers. A brand image is “the impression in the consumers' mind of a brand's total personality and can include real and imaginary qualities and shortcomings. Brand image is developed overtime through advertising campaigns with a consistent theme, and is authenticated through the customers’ direct experiences” (“Brand Image”, n.d.) with the brand. Companies should take the necessary measures to devise a stellar brand image in the minds’ of their customers. Fostering a powerful brand image can involve consistently having enticing advertisement campaigns and maintaining service quality. Moreover, brands should also undergo the requisite precautionary measures to avoid comprising their brand image by training their staff to always be professional and consistently deliver expectations. A paradigm of company that has established their value proposition around the brand image variable is Nike. Nike has done a stellar job at ensuring their brand image is consistently represented throughout their ample product lines that they sells. For instance, their brand logo, the illustrious Nike swoosh, can consistently be seen on their apparel which clearly renders their products distinguishable among other brand products. ungekürzt. Language: English. Narrator: Vernon Andrews. Audio sample: https://samples.audible.de/bk/acx0/182075/bk_acx0_182075_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
  • Thumbnail
    How McDonald's Became a Highly Profitable Brand, the Importance of Brands Expanding into New Foreign Markets Through Franchisees, and Why McDonald's Will Continue to Dominate the Fast Food Industry , Hörbuch, Digital, ungekürzt, 13min
    This book explains how McDonald’s became a highly profitable brand and elucidates the importance of brands expanding into new foreign markets through franchisees. Furthermore, it also predicts why McDonald’s will continue to dominate the fast-food industry in the coming years. A paradigm of a company that prudently capitalized on the opportunity to expand into foreign markets after struggling to experience more fast food market share growth within the United States beyond 17 percent is McDonald’s. According to Shapiro's research findings, in 1991, for the first time, McDonald's opened more restaurants overseas than in the United States: 427 abroad, compared with just 188 in the United States. In 1992, the company decided to open 450 outlets in foreign countries and 250 in the United States in the same year, with Latin America and Asia expected to be the fastest-growing areas. "We made the decision to push the international development a little harder," said James Cantalupo, then president and chief executive of McDonald's International. "We will increase the pace each year." Already, the top 10 McDonald's restaurants in sales and profits are on foreign soil. In just two years, more than half of McDonald's profits are expected to come from restaurants overseas. The busiest McDonald's are in Moscow, on the Champs-Elysees in Paris, and in central Rome. With far less competition abroad, the average McDonald's overseas does 25 percent more business than its counterpart in the United States. McDonald's has had little choice but to look abroad in the face of slow growth at home. And although domestic sales could well pick up when the recession ends, McDonald's priorities for new outlets have clearly shifted abroad. McDonald’s could never have become the global fast-food giant that it is today and could have never saturated a myriad of foreign fast-food markets if they limited themselves to only competing in the United States fast- ungekürzt. Language: English. Narrator: Becky Brabham. Audio sample: https://samples.audible.de/bk/acx0/169327/bk_acx0_169327_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
  • Thumbnail
    Orange Bitter, Orange Sweet: Seville Trilogy, Book 1 , Hörbuch, Digital, ungekürzt, 607min
    Seville, late '70s. This first book in Anthony McDonald’s Seville Trilogy follows the intertwined relationships of six young people - a potent mix of nationalities and sexualities - as they embark on adult life. Richly imbued with the sights, scents, and sounds of Southern Spain, this haunting, deeply felt novel explores the sharp sweetness of youthful love, the bitterness of betrayal, and its aftermath. ungekürzt. Language: English. Narrator: Anthony McDonald. Audio sample: https://samples.audible.de/bk/acx0/176156/bk_acx0_176156_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
  • Thumbnail
    The Counting Crows Collection: Selected Short Stories , Hörbuch, Digital, ungekürzt, 228min
    The Counting Crows Collection is a compilation of selected stories from my two previously published and nationally recognized books, Counting Crows: Stories of Love, Laughter and Loss and More To Crow About: Stories of Humor and Hope. The 33 short stories in this collection cover a range of emotions and topics, from hilarious misadventures to encounters with famous, iconic people like the Queen Mother of England, actor Al Pacino, author Kurt Vonnegut, and Herb Peterson, inventor of McDonald’s signature breakfast treat, the Egg McMuffin. ungekürzt. Language: English. Narrator: Larry Peterson. Audio sample: https://samples.audible.de/bk/acx0/211230/bk_acx0_211230_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
  • Thumbnail
    How to Make Money: The Top Ten Businesses and Businessmen of All Time , Hörbuch, Digital, ungekürzt, 382min
    This is how they did it. These are the strategies and moves that built the biggest companies in the world, and made their owners the richest men in the world. Six hours of essential listening for anyone who wants to make money. Includes sections on Steve Jobs and Apple, Bill Gates and Microsoft, McDonald’s and Ray Kroc, Thomas Edison and General Electric, The Coca-Cola Company, The Rockefellers and Standard Oil, The Hershey Chocolate Company, Sam Walton and Wal-Mart, Henry Ford of the Ford Motor Company and Andrew Carnegie of U.S. Steel. ungekürzt. Language: English. Narrator: Freda Cooper. Audio sample: https://samples.audible.de/bk/trlk/000148/bk_trlk_000148_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
  • Thumbnail
    Crumbling World: Surviving the End, Book 1 , Hörbuch, Digital, ungekürzt, 471min
    Family comes first, and he’ll do whatever it takes to protect his from the looming storm.Even before becoming a husband and father, safety had been Shane McDonald’s priority for most of his 45 years. As a nuclear engineer, it’s his responsibility to keep the Sequoyah Nuclear Plant functioning at optimum levels to avoid what protesters fear most: a meltdown.But when a coronal mass ejection from the sun wipes out power across the globe, stopping a nuclear chain reaction is no longer his primary concern. Now, Shane must trek across hundreds of miles to ensure the safety of his loved ones in a world rapidly disintegrating into lawlessness. Yet, with few functioning automobiles and a blind teenage daughter to protect, it’ll require careful planning to reach his prepper mother-in-law’s and reunite with his family.His wife has her hands full, as well. When her brother’s chemo drip suddenly stops working and her son gets stuck in the hospital elevator, all Jodi McDonald wants is the security of her husband’s steady presence. But with a weakened brother and inexperienced son to look after, Jodi must remain strong amid the chaos and help guide them to her mother’s.However, even the best laid plans go awry as the miles stretch out between them. Supply thefts run rampant. Those who have necessities prey on those who don’t. Minds broken by hardship kill on sight. But the fatal mistake comes when thugs threaten the McDonald’s little girl.Shane must find the strength to do the unthinkable...or watch his family suffer the consequences.Warning: This novel contains violence, profanity, substance abuse, and scenes with referenced sexual violence. ungekürzt. Language: English. Narrator: Chris Monteiro. Audio sample: https://samples.audible.de/bk/acx0/188680/bk_acx0_188680_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
  • Thumbnail
    My Big Breast Adventure: Or How I Found the Dalai Lama in My Letterbox , Hörbuch, Digital, ungekürzt, 369min
    “I’m sorry to say you have breast cancer - an infiltrating lobular carcinoma to be exact,” said her doctor delivering the tough news right before Christmas 2013. “And there’s three ways we deal with breast cancer - cut, poison, and burn.”Such was the start of Jennifer McDonald’s "Big Breast Adventure", the name she gave to a series of blogs penned while going through two years of treatment. My Big Breast Adventure: Or How I Found the Dalai Lama in My Letterbox is a compilation of these posts, hailed as a must-hear for anyone facing a life or health crisis and those who care for them. ungekürzt. Language: English. Narrator: Jennifer McDonald. Audio sample: https://samples.audible.de/bk/acx0/130447/bk_acx0_130447_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
  • Thumbnail
    Theresa: Brides Dock on Portum Island!, Book 2 , Hörbuch, Digital, ungekürzt, 190min
    When you're disowned by your father, why not move to a mysterious island to become a mail order bride? Tessa McDonald’s father is rich, gullible, and has a penchant for dating women half his age. That’s why she has spent her life protecting him from gold diggers. Eventually, Tessa fails, and her father proposes to Gail. After the couple kicks her out of the house, Tessa decides to become a mail order bride. She’s immediately drawn to her groom, Thomas Daily, a complicated man with a big heart. Unfortunately, his brother Trip is willing to do anything to ensure that Thomas’ marriage doesn't last long. Will Tessa be able to uncover the plot before it’s too late?  ungekürzt. Language: English. Narrator: Bethany Kay. Audio sample: https://samples.audible.de/bk/acx0/231162/bk_acx0_231162_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
  • Thumbnail
    Breaking Point , Hörbuch, Digital, ungekürzt, 321min
    His ex-wife is out to ruin him, his kids hate him, and he’s flipping burgers at a McDonald’s. Ken Richmond hits his breaking point when he puts a gun to his head and pulls the trigger. When his plan misfires - literally - he interprets the failed suicide as his calling to a higher purpose. Fueled by long-simmering hatred, Ken sets out on a murderous mission - but in order to get away with it, he’ll have to leave a trail of blood through the city. Detectives Dick Van Endel and Phil Nelson start chasing Ken toward a special spot in hell. But can the detectives put an end to the fiend’s sprees for good, before more bodies pile up? ungekürzt. Language: English. Narrator: Christopher Lane. Audio sample: https://samples.audible.de/bk/brll/005429/bk_brll_005429_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping
  • Thumbnail
    The New Melanie: How Intermittent Fasting Helped Me to Rediscover the Pleasure of Life: My 130 Pounds Weight Loss Story , Hörbuch, Digital, ungekürzt, 109min
    This is the story of how I got my life back; how I lost 130 pounds and how I regained my self-esteem as a woman.I remember being a happy-go-lucky and chubby little girl, whose slowly rising weight was the last thing on her mind. However, this quickly changed during my early teens. I became known as "that fat girl" in high school and my early 20s. I still have extremely painful memories from that time. No pool parties for me. No stylish clothes for me. No friends around me. Turning to McDonald’s for comfort, hugging my teddy bear and desiring sleep: They were my only escape from being ‘’the fat girl’’ for just a few hours. I was shattered by so many judgmental people and loved ones that my weight problem turned into a bigger issue. I was using food as solace, and it became a vicious cycle I couldn’t escape from. Little did I know that trips to McDonald’s golden arches would be the doorway to the event that changed my entire life. I was 250 pounds when I truly decided to start a change. One year and a half later, I was 120 pounds. My name is Melanie. I’m talking to you about my struggle with being an obese teenager; how my little girl eating habits developed into a vicious circle that I didn't get out of until I was 25, when I hit rock bottom. I will talk to you about my food abuse years, my alcohol and drug abuse moments, and my pain during the darkest part of my life. But most of all, I will talk to you about how I said good-bye to all this crap and restarted my life from the bottom.Intermittent fasting changed my existence completely. And you can do the same, as I did. My goal is to get you inspired from my personal story to get start your path toward a healthier lifestyle. No matter what your weight is, how many people believe in you, or how much you are struggling, changing your life is a possibility. ungekürzt. Language: English. Narrator: Abigail Carson. Audio sample: https://samples.audible.de/bk/acx0/140403/bk_acx0_140403_sample.mp3. Digital audiobook in aax.
    • Shop: Audible
    • Price: 9.95 EUR excl. shipping

Similar searches: