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The Lean Product Playbook

The missing manual on how to apply Lean Startup to build products that customers loveThe Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:* Determine your target customers* Identify underserved customer needs* Create a winning product strategy* Decide on your Minimum Viable Product (MVP)* Design your MVP prototype* Test your MVP with customers* Iterate rapidly to achieve product-market fitThis book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: * Determine your target customers * Identify underserved customer needs * Create a winning product strategy * Decide on your Minimum Viable Product (MVP) * Design your MVP prototype * Test your MVP with customers * Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

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Working Backwards

Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives. Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early aughts--a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life--Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable. With keen analysis and practical steps for applying it at your own company--no matter the size--the authors illuminate how Amazon's fourteen leadership principles inform decision-making at all levels and reveal how the company's culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business. Working Backwards is a practical guidebook and a corporate narrative, filled with the authors' in-the-room recollections of what "Being Amazonian? is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon's scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices--shared here for the very first time.

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Price: 13.99 EUR excl. shipping

Working Backwards

Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time Amazon executives-with lessons and techniques you can apply to your own company, and career, right now. In Working Backwards, two long-serving Amazon executives reveal the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them-much of it during the period of unmatched innovation that created products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services-Bryar and Carr offer unprecedented access to the Amazon way as it was developed and proven to be repeatable, scalable, and adaptable. With keen analysis and practical steps for applying it at your own company-no matter the size-the authors illuminate how Amazon's fourteen leadership principles inform decision-making at all levels of the company. With a focus on customer obsession, long-term thinking, eagerness to invent, and operational excellence, Amazon's ground-level practices ensure these characteristics are translated into action and flow through all aspects of the business. Working Backwards is both a practical guidebook and the story of how the company grew to become so successful. It is filled with the authors' in-the-room recollections of what "Being Amazonian" is like and how their time at the company affected their personal and professional lives. They demonstrate that success on Amazon's scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices-shared here for the very first time. Whatever your talent, career or organization might be, find out how you can put Working Backwards to work for you.

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Price: 13.99 EUR excl. shipping

Sell More Faster: The Ultimate Sales Playbook for Startups

From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will help any startup identify, build, and grow their customers from day 1 Most startups fail because they can't grow revenue early or quickly enough. Startup CEOs will tell you their early missteps can be attributed to not finding their product market fit early enough, or at all. Founders overspend time and money trying to find product-market fit and make false starts, follow the wrong signals, and struggle to generate enough revenue to scale and raise funding. And all the while they never really knew who their customers were, what product they really needed, and why they needed it. But it doesn't have to be this way, and founders don't need to face it alone. Through expert guidance and experienced mentorship, every startup can avoid these pitfalls. The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from Managing Director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap. Schwartzfarb, and the Techstars Worldwide Network of more than 10,000 mentors do one thing better than anyone: help startup entrepreneurs succeed. They know how to sell, how to hire people who know how to sell, and how to use sales to gain venture funding--and now you can, too. Sell More Faster delivers the critical strategies and guidance necessary to avoid and manage the hazards all startups face and beat the odds. This valuable resource delivers: * A comprehensive playbook to identify product market direction and product market fit * Expert advice on building a diverse sales team and how to identify, recruit, and train the kinds of team members you need * Models and best practices for sales funnels, pricing, compensation, and scaling * A roadmap to create a repeatable and measurable path to find product-market fit * Aggregated knowledge from Techstars leaders and industry experts Sell More Faster is an indispensable guide for entrepreneurs seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.

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Price: 26.99 EUR excl. shipping

Salesforce Platform Governance Method

Accelerate your Salesforce implementation to provide benefits to your business more rapidly while maintaining control and improving quality.Salesforce has become one of the most influential business tools in our modern age. What started as the world's most comprehensive customer relationship management (CRM) system available in the market place has now morphed over the years into an ecosystem of tools and services that enable you to run your entire business platform. This book gives you a method (a set of governance processes) that provides a complete view of how to govern and manage any Salesforce implementation. It breaks the architectural components of the Salesforce platform into manageable sections, allowing you to navigate and understand how to govern your Salesforce implementation in a consistent manner with an approach that is structured, repeatable, and clearly defined. Salesforce Platform Governance Method is divided into nine distinct phases which have been chosen based on how the Salesforce platform is architected. This is relevant today because every organization that implements Salesforce will face the same issues around governance, integration, development, and security and the majority of organizations will find, through trial and error, a solution to govern these components. This book will help Salesforce professionals and enterprise organizations as well as small and mid-sized businesses (SMBs) navigate these topics and ultimately have a successful and fully integrated, secure Salesforce implementation. What You Will LearnGovern the application architecture on the Salesforce platform, including general architecture, localization and global deployments, workflow and process, formulas and files, and socialGovern the data architecture, including design and data optimization, performance, predictive and actual data volumes, and data movementGovern the identity and access management aspects of the application and Salesforce platformGovern the low-level platform capabilities delivered through Lightning, Visualforce, and ApexHandle community implementations that bring specific features into the Salesforce platform for consideration and governanceCreate checklists for the governance steps, laid out in the method, and for any tooling recommendations that can help simplify the process of governanceWho This Book Is ForPeople responsible for maintaining a Salesforce SaaS instance or developing changes for that Salesforce instance. Readers should have a basic understanding of the Salesforce platform and a desire to introduce a level of control around the changes being made, reduce issues on their Salesforce instance, and improve quality while increasing the throughput of changes they want to introduce into the platform.

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Price: 38.99 EUR excl. shipping

Results: Getting Beyond Politics to Get Important Work Done

Working together in top leadership positions in both the private and public sectors for over 30 years, Governor Charlie Baker (a Republican) and Steve Kadish (a Democrat) developed and honed an approach to getting things done that gets past political and organizational impediments. Distilled into a framework of 4 steps, their practical approach to delivering results is the much-needed implementation guidebook for anyone in public service as well as for managers in large organizations that are overrun by bureaucracy and politics. * Outlines a step-by-step, replicable four-step process that leads to sustainable results and works—regardless of parties, partisanship, or politics as usual. * While the specific cases come from the authors' home state, the examples used throughout—infrastructure, public health, health care, child care and welfare, public transportation—are public issues that governments everywhere and at all levels are grappling with. * The lessons of the Results Framework and its use apply broadly. The Results Framework provides a universal approach to improving how government works. It can be read, understood, and used immediately by those interested in improving how government works. It works, and it's repeatable in every state, county, city and town. Even in federal government. * Most books on execution are written for a business audience, but there is no resource for people in government or public service for how to achieve results in the specific context in which they must work. * This approach has been useful for those working in the public sector and those working in other large complex organizations, especially those with distributed decision-making, diverse perspectives, and multiple goals. Audience: * Anyone who works in government or the public sector and finds it difficult to turn their ideas into action, especially for those without formal management training or experience. * Anyone who cares about how to make government more effective or craves an antidote to the cynicism about government service and the services it provides. * Anyone who works in an arena that is rife with bureaucracy, politics, and obstacles to getting things done. * Anyone who is evaluated on the results they deliver. * Practitioners, such as current and aspiring agency heads, commissioners, directors and their senior team, including COO, CFO, HR, CIO, program leads and their staff; project leaders and their teams; and implementation partners, including consultants and non-profit organizations. * Policy-makers, such as legislators and staff and advocacy organizations and other policy influencers. * Large nonprofit organizations (their incentives and context are similar to the public sector and nonprofits are often key partners to public sector programs and initiatives). * Civic-minded citizens who want to understand how to improve how their government works. * University students and faculty.

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Write Useful Books (eBook, ePUB)

The goal of book marketing is to stop needing to do itLearn how to:Scope your book into the world's best solution for a certain type of readerTest, improve, & iterate your ToC without needing to rewrite anythingDesign a engaging reader experience that makes your book a delight to readDiscover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta readersTreat marketing as a temporary activity instead of an ongoing obligation by designing a strong recommendation loopEvaluate which of the four seed marketing options are best-suited for your goals, constraints, & skillsWrite a book that endures & grows for years instead of fading into swift obscurityBoost long-term growth by optimizing your pricing, platforms, & purchase funnelMost books don't workWriting a nonfiction book is a wonderful project, allowing you to preserve & share the most important things you've ever learned. Plus, a successful book will improve your reputation, your career, your earnings, & the lives of your readers.Up until fairly recently, it was possible to receive at least some of these benefits by writing any book, regardless of its quality. But today, a million new titles are published per year and it's no longer enough to simply join the pile. Instead, you must create something that is able to stand out & succeed. And the most reliable path toward that goal - especially for an unproven author who lacks a pre-existing audience - is to write a book so startlingly useful that readers can't stop talking about it.This guide proposes a different way of planning, writing, & refining nonfiction, drawn from the hard-won lessons of product designers & entrepreneurs. Applied properly, it leads to books that can grow organically via reader recommendations for many years, without relying on either heavy marketing or a large author platform.The preconceptions about "writing a book" are so deeply entrenched that most authors don't even ask themselves whether a better way exists. Which is crazy, because the normal approach doesn't work! For example:The average NYT nonfiction bestseller loses 95% of its peak sales within a year70% of traditionally published titles fail to pay out a single dollar in royaltiesVanishingly few nonfiction books sell even 500 copiesThese are not good results, but it doesn't have to be this way.By following a more modern approach, my first two books (2013 & 2019) now do more than $150k/year in royalties (and growing). You can do it too. It's not easy, but it is reliable & repeatable. And in the normally hit-driven, feast-or-famine world of writing, there's something to be said for reliability.What this book is not:This isn't a get-rich-quick scheme. If you want to write a mediocre book the easy way, then you probably want to look elsewhere. This isn't about prose or creativity. I'm assuming that you know how to write a coherent sentence and are able to do the work. Instead, this guide is about understanding how to design, test, and refine nonfiction that succeeds as a long-lasting, high-impact, and recommendable product.This isn't a self-publishing guide. I won't walk you through every tool & technicality of formatting, printing, and shipping a book. Our focus is on creating the most useful, and most recommendable book possible.Still not sure?Head on over to writeusefulbooks.com to find more resources, samples, and information.

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Price: 7.99 EUR excl. shipping

Continuous Delivery

Continuous Delivery shows how tocreate fully automated, repeatable, and reliable processes for rapidly moving changes through build, deploy, test, and release. Using these techniques, software organizations are getting critical fixes and other new releases into production in hours - sometimes evenminutes - evenin large projects with complex code bases. Jez Humble and David Farley begin by presenting the high-level principles and practices required to succeed with regular, repeatable, low-risk releases. Next, they introduce the "deployment pipeline," an automated process for managing all changes, from check-in to release. Finally, they discuss the "ecosystem" needed to support deployment pipelines, from infrastructure to data management and governance. The authors introduce many state-of-the-art techniques, including in-production monitoring and tracing, dependency management, and the use of virtualization. For each, they review key issues, demonstrate how to mitigate risks, and identify best practices. Coverage includes · Overcoming "anti-patterns" that slow down releases and reduce quality · Automating all facets of configuration management and testing · Implementing deployment pipelines at team and organizational levels · Scripting highly-effective automated build and deployment processes · Triggering automated processes whenever a change is made · Automating acceptance testing, from analysis to implementation · Testing capacity and other non-functional requirements · Utilizing continuous deployment, rollbacks, and zero-downtime releases · Managing infrastructure, data, components, dependencies, and versions · Navigating risk management, compliance, and other obstacles Whether you're a developer, architect, tester, or manager, this book will help you move from idea to release faster than ever - so you can deliver far more value, far more rapidly. Product Description Winner of the 2011 Jolt Excellence Award! Getting software released to users is often a painful, risky, and time-consuming process. This groundbreaking new book sets out the principles and technical practices that enable rapid, incremental delivery of high quality, valuable new functionality to users. Through automation of the build, deployment, and testing process, and improved collaboration between developers, testers, and operations, delivery teams can get changes released in a matter of hours- sometimes even minutes-no matter what the size of a project or the complexity of its code base. Jez Humble and David Farley begin by presenting the foundations of a rapid, reliable, low-risk delivery process. Next, they introduce the "deployment pipeline," an automated process for managing all changes, from check-in to release. Finally, they discuss the "ecosystem" needed to support continuous delivery, from infrastructure, data and configuration management to governance. The authors introduce state-of-the-art techniques, including automated infrastructure management and data migration, and the use of virtualization. For each, they review key issues, identify best practices, and demonstrate how to mitigate risks. Coverage includes . Automating all facets of building, integrating, testing, and deploying software . Implementing deployment pipelines at team and organizational levels . Improving collaboration between developers, testers, and operations . Developing features incrementally on large and distributed teams . Implementing an effective configuration management strategy . Automating acceptance testing, from analysis to implementation . Testing capacity and other non-functional requirements . Implementing continuous deployment and zero-downtime releases . Managing infrastructure, data, components and dependencies . Navigating risk management, compliance, and auditing Whether you're a developer, systems administrator, tester, or manager, this book will help your organization move from idea to release faster than ever-so you can deliver value to your business rapidly and reliably. Backcover Getting software released to users is often a painful, risky, and time-consuming process. This groundbreaking new book sets out the principles and technical practices that enable rapid, incremental delivery of high quality, valuable new functionality to users. Through automation of the build, deployment, and testing process, and improved collaboration between developers, testers, and operations, delivery teams can get changes released in a matter of hours- sometimes even minutes-no matter what the size of a project or the complexity of its code base. Jez Humble and David Farley begin by presenting the foundations of a rapid, reliable, low-risk delivery process. Next, they introduce the "deployment pipeline," an automated process for managing all changes, from check-in to release. Finally, they discuss the "ecosystem" needed to support continuous delivery, from infrastructure, data and configuration management to governance. The authors introduce state-of-the-art techniques, including automated infrastructure management and data migration, and the use of virtualization. For each, they review key issues, identify best practices, and demonstrate how to mitigate risks. Coverage includes . Automating all facets of building, integrating, testing, and deploying software . Implementing deployment pipelines at team and organizational levels . Improving collaboration between developers, testers, and operations . Developing features incrementally on large and distributed teams . Implementing an effective configuration management strategy . Automating acceptance testing, from analysis to implementation . Testing capacity and other non-functional requirements . Implementing continuous deployment and zero-downtime releases . Managing infrastructure, data, components and dependencies . Navigating risk management, compliance, and auditing Whether you're a developer, systems administrator, tester, or manager, this book will help your organization move from idea to release faster than ever-so you can deliver value to your business rapidly and reliably. Foreword by Martin Fowler Preface Acknowledgements About the Authors Part I Foundations 1 The Problem of Delivering Software 2 Configuration Management 3 Continuous Integration 4 Implementing a Testing Strategy Part II The Deployment Pipeline 5 Anatomy of the Deployment Pipeline 6 Build and deployment scripting 7 Commit Testing Stage 8 Automated Acceptance Testing 9 Testing Non-Functional Requirements 10 Deploying and Releasing Applications Part III The Delivery Ecosystem 11 Managing infrastructure and environments 12 Managing Data 13 Managing components and dependencies 14 Advanced version control 15 Managing Continuous Delivery Bibliography Index Getting software released to users is often a painful, risky, and time-consuming process.This groundbreaking new book sets out the principles and technical practices that enablerapid, incremental delivery of high quality, valuable new functionality to users. Throughautomation of the build, deployment, and testing process, and improved collaboration betweendevelopers, testers, and operations, delivery teams can get changes released in a matter of hours-sometimes even minutes-no matter what the size of a project or the complexity of its code base.Jez Humble and David Farley begin by presenting the foundations of a rapid, reliable, low-riskdelivery process. Next, they introduce the "deployment pipeline," an automated process formanaging all changes, from check-in to release. Finally, they discuss the "ecosystem" needed tosupport continuous delivery, from infrastructure, data and configuration management to governance.The authors introduce state-of-the-art techniques, including automated infrastructure managementand data migration, and the use of virtualization. For each, they review key issues, identify bestpractices, and demonstrate how to mitigate risks. Coverage includes- Automating all facets of building, integrating, testing, and deploying software- Implementing deployment pipelines at team and organizational levels- Improving collaboration between developers, testers, and operations- Developing features incrementally on large and distributed teams- Implementing an effective configuration management strategy- Automating acceptance testing, from analysis to implementation- Testing capacity and other non-functional requirements- Implementing continuous deployment and zero-downtime releases- Managing infrastructure, data, components and dependencies- Navigating risk management, compliance, and auditingWhether you're a developer, systems administrator, tester, or manager, this book will help yourorganization move from idea to release faster than ever-so you can deliver value to your businessrapidly and reliably.

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Price: 34.99 EUR excl. shipping