64 Results for : technologist

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    The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning , Hörbuch, Digital, ungekürzt, 528min
    Marketers are harnessing the enormous power of AI to drive unprecedented results  The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.  The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift - while delivering the information and insight you need to stay ahead of the game.  Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines, and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results.  As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal - and capitalizing on it with AI. ungekürzt. Language: English. Narrator: Jason Culp. Audio sample: https://samples.audible.de/bk/adbl/034112/bk_adbl_034112_sample.mp3. Digital audiobook in aax.
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    Redesigning Leadership , Hörbuch, Digital, ungekürzt, 122min
    When designer and computer scientist John Maeda was tapped to be president of the celebrated Rhode Island School of Design in 2008, he had to learn how to be a leader quickly. He had to transform himself from a tenured professor - with a love of argument for argument’s sake and the freedom to experiment - into the head of a hierarchical organization. The professor is free to speak his mind against “the man.” The college president is “the man.” Maeda has had to teach himself, through trial and error, about leadership. In Redesigning Leadership, he shares his learning process. Maeda, writing as an artist and designer, a technologist, and a professor, discusses intuition and risk-taking, “transparency,” and all the things that a conversation can do that an email can’t. In his transition from MIT to RISD he finds that the most effective way to pull people together is not social networking but free food. Leading a team? The best way for a leader to leverage the collective power of a team is to reveal his or her own humanity. Asked if he has stopped designing, Maeda replied (via Twitter), “I’m designing how to talk about/with/for our #RISD community.” Maeda’s creative nature makes him a different sort of leader - one who prizes experimentation, honest critique, and learning as you go. With Redesigning Leadership, he uses his experience to reveal a new model of leadership for the next generation of leaders. ungekürzt. Language: English. Narrator: Nick Podehl, Kate Rudd. Audio sample: https://samples.audible.de/bk/brll/003554/bk_brll_003554_sample.mp3. Digital audiobook in aax.
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    Mech Command: Publisher's Pack: Mech Command, Book 1-2 , Hörbuch, Digital, ungekürzt, 927min
    New World Disorder, Book 1: Once upon a time, the Earth had protectors. Seal Team 6...Delta Force...Paw Patrol. They’re all gone now, vaporized during an alien invasion that has only recently ended. What’s left behind is a small group of survivors led by a former scavenger named Danny Deus, who’ve been selected to compete for a spot as operators in the Mech Command, a global mechanized fighting force dedicated to defending the Earth, kicking the crap out of wannabe alien invaders, and looping back through time every now and again. What most would consider a lifetime’s worth of work - battling extraterrestrial bad guys and saving the universe - Danny and the operators call a busy Tuesday. World of Hurt, Book 2: Danny came, he competed, and he conquered. Now a member of the Icarus Project's elite mech operations team, Danny is tossed out of the frying pan and into the fire.  Not only does he battle bands of rogue aliens and ginormous extraterrestrial fighting mechs in the desert and out on the ice, but he also uncovers evidence that forces him to question everything he thought he knew about the man who brought him into the shadowy Icarus Project, former billionaire technologist Jonas Xavier Vidmark. Oh, and if that wasn’t enough, Danny also finds himself snared in a love triangle, while discovering that another alien invasion is likely just around the corner. Includes a special bonus note from the author. ungekürzt. Language: English. Narrator: Chris Ciulla. Audio sample: https://samples.audible.de/bk/podm/001212/bk_podm_001212_sample.mp3. Digital audiobook in aax.
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    Bourbon Chase: The San Francisco Mystery Series, Book 1 , Hörbuch, Digital, ungekürzt, 462min
    The carnal catch - that exquisite, sweet moment when a woman is seized with passion in a romantic encounter and committed to fulfilling her sexual desire without turning back. Jen Dawson is an emergency room physician in San Francisco who prides herself on an orderly and driven life. Tommy Vietti is an experienced detective who solves homicides quicker than any other cop. Amanda Hawthorne is a powerful, young District Attorney who is defined by loyalty and an unshakeable sense of justice. Their lives change forever when Jen's colleague, Dr. Lane Wallace, becomes a murder suspect in the death of his paramour, an ultrasound technologist. Jen fiercely defends Dr. Wallace, but her lover, Tommy, discounts her opinions as misplaced loyalty. While working a shift, Jen unwittingly becomes a witness in the investigation when she provides medical care to one of the suspects, defending her actions against criticism from Tommy and Amanda. Tommy is determined to investigate beyond the obvious, even if it means unearthing cold, hard truths about crimes of passion in his own circle of friends from the North Beach neighborhood. A romantic man with a large Italian family, Tommy follows his intuition and creatively attacks the case, forcing the killer to make a mistake. Amanda clashes with Jen when their worlds collide during the investigation, but they soon discover they have more in common than just butting heads. As their relationship takes on a heightened intensity, Jen's world is thrown deeper into turmoil, forcing Jen and Amanda to make a decision that will change the trajectory of all their lives. ungekürzt. Language: English. Narrator: Pearl Rhein. Audio sample: https://samples.audible.de/bk/acx0/105362/bk_acx0_105362_sample.mp3. Digital audiobook in aax.
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    The Boyer Lectures 2017: Fast, Smart and Connected: What Is It to Be Human, and Australian, in a Digital World?, Hörbuch, Digital, 112min
    'Twenty years in Silicon Valley has left me with the distinct sense that we need to keep reasserting the importance of people, and the diversity of our lived experiences, into our conversations about technology and the future. Many conversations seem to originate in the United States, but I think this is a time and place to have that conversation here in Australia. After all, we are not just passive by-standers in this digital world - we have been active creators of it. So it is time for another conversation about our possible digital and human futures and about the world we might want to make together.' Each year since 1959, the ABC has sparked national discussion about critical ideas with the Boyer Lectures. In 2017 world-leading technologist and anthropologist Professor Bell continues this proud tradition by interrogating what it means to be human, and Australian, in a digital world. Thirty years ago Professor Bell left Australia to study anthropology in America. That journey took her to the heart of Silicon Valley, where she led Intel’s first user experience research and development lab and most recently served as their chief futurist. Her job was to help invent the future and ensure that it was shaped by lived experience. Professor Bell has been at the epicentre of the biggest set of digital transformations in our lifetime, and now she’s returned home to Australia, because there are some urgent conversations we need to have about the role of technology in building our future. Language: English. Narrator: Professor Genevieve Bell. Audio sample: https://samples.audible.de/bk/boli/003310/bk_boli_003310_sample.mp3. Digital audiobook in aax.
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    Right to Left: The Digital Leader's Guide to Lean and Agile , Hörbuch, Digital, ungekürzt, 278min
    Right to Left is the third book by Agendashift founder Mike Burrows, doing for Lean and Agile in digital delivery what his 2018 book Agendashift did for change and transformation. Do you see in digital technology the opportunity to meet customer needs more effectively? Do you recognize that this may have profound implications for how your organisation should work? Do you want to help bring that about? Regardless of whether you consider yourself a technologist, if your answer to those questions is “yes”, you are what we refer to in this book as a digital leader. If you are a digital leader, aspire to be one, or think that sometime soon you might need to become one, then this book is for you. Whatever your current level of knowledge of Lean and Agile, you will find here both an accessible guide to the Lean-Agile landscape and a helpfully challenging perspective on it.  The book is organized into six chapters. The first four have a strong right-to-left theme, which means consistently, deliberately, and even provocatively starting with outcomes - with needs being met - and working backwards from there, keeping outcomes always in the foreground:  Right to left in the material world - introducing Lean, the strategic pursuit of flow Right to left in the digital space - introducing Agile and Lean-Agile Patterns and frameworks - popular Lean, Agile, and Lean-Agile frameworks and how they combine and complement each other Viable scaling - the Agile scaling frameworks, organisational viability, and the challenges of change  The last two chapters approach questions of organisational design and leadership from angles complementary to that core theme:  Outside in - strategy and governance in the wholehearted organisation Upside down - Servant Leadership and the supportive, ‘intentful’, customer-focused organisation ungekürzt. Language: English. Narrator: Mike Burrows. Audio sample: https://samples.audible.de/bk/acx0/196385/bk_acx0_196385_sample.mp3. Digital audiobook in aax.
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    The Sentient Machine: The Coming Age of Artificial Intelligence , Hörbuch, Digital, ungekürzt, 345min
    In the tradition of Michio Kaku's The Future of the Mind, acclaimed technologist and inventor Amir Husain answers the universal question of how we can live amid the coming age of sentient machines and artificial intelligence - and not only survive but thrive. The future is now. Artificial "machine" intelligence is playing an ever-greater role in our society. We are already using cruise control in our cars and automatic checkout at the drugstore and are unable to live without our smartphones. The discussion around AI is largely polarized; people think either machines will solve all problems for everyone or they will lead us down a dark, dystopian path into total human irrelevance. Regardless of what you believe, the idea that we might bring forth intelligent creation can be intrinsically frightening. But what if our greatest role as humans so far is that of creators? Amir Husain, a brilliant inventor and computer scientist, argues that we are on the cusp of writing our next and greatest creation myth. It is the dawn of a new form of intellectual diversity, one that we need to embrace in order to advance the state of the art in many critical fields, including security, resource management, finance, and energy. In The Sentient Machine, he addresses broad existential questions surrounding the coming of AI: Why are we valuable? What can we create in this world? How are we intelligent? What constitutes progress for us? And how might we fail to progress? Husain boils down complex computer science and AI concepts into clear, plainspoken language and draws from a wide variety of cultural and historical references to illustrate his points. Ultimately, he challenges many of our societal norms and upends assumptions we hold about "the good life". ungekürzt. Language: English. Narrator: Simon Jones. Audio sample: https://samples.audible.de/bk/sans/008162/bk_sans_008162_sample.mp3. Digital audiobook in aax.
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    Ultimate Blockchain Technology: Mega Edition - Six Books: Best Deal for Beginners in Blockchain, Blockchain Applications, Cryptocurrency, Bitcoin, Mining and Investing , Hörbuch, Digital, ungekürzt, 547min
    The ultimate blockchain and cryptocurrency technology seriesNeed to learn clockchain quickly? This is the best deal for beginners looking for non-technical books to quickly get a grasp on these technologies. This crash course will get you up to speed on the basics quickly. This boxed series covers all important aspects of blockchain and its applications, especially in cryptocurrency. Blockchain is the driving technology behind cryptocurrencies, but it has applications to much more than cryptocurrencies, which is why everyone needs to know what it is. These books are easy-to-understand, without all the deep technical chatter.These practical books are a must for listeners who want to quickly comprehend and learn the core fundamentals and dynamics of these fast-growing technologies. A must-listen for any modern technologist, business owner, analyst, or entrepreneur.Blockchain Basics: A simple non-technical starter book that introduces the listener to the core fundamentals of this important expanding technology. Its application goes way beyond cryptocurrency.Blockchain: The fundamentals, concepts, and logistics are explained in more detail but still without all the high technical jargon. Blockchain is a distributed ledger technology that has many applications, such as finance, security, banking, insurance, transportation companies, and much more. Blockchain can become a core fundamental component to all industries in the near future, similar to how the internet evolved over last 15 years.Cryptocurrency: Cryptocurrency is a potential replacement of fiat money. This book covers how this sector is changing fast, how and why new ICO's are coming out, and which Altcoins are expanding quickly. Understanding cryptocurrency is mandatory for any modern investor or business owner.Bitcoin: Looking for a practical book on getting into Bitcoin and cryptocurrency right now? You've found it! Even ungekürzt. Language: English. Narrator: John Fleming, John Tomasevich. Audio sample: https://samples.audible.de/bk/acx0/141730/bk_acx0_141730_sample.mp3. Digital audiobook in aax.
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    Questions Are the Answer: A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
    What if you could unlock a better answer to your most vexing problem-in your workplace, community, or home life-just by changing the question?Talk to creative problem-solvers and they will often tell you, the key to their success is asking a different question.Take Debbie Sterling, the social entrepreneur who created GoldieBlox. The idea came when a friend complained about too few women in engineering and Sterling wondered aloud: "why are all the great building toys made for boys?" Or consider Nobel laureate Richard Thaler, who asked: "would it change economic theory if we stopped pretending people were rational?" Or listen to technologist Elon Musk, who routinely challenges assumptions with questions like: "What are people accepting as an industry standard when there's room for significant improvement?"Great questions like these have a catalytic quality-that is, they dissolve barriers to creative thinking and channel the pursuit of solutions into new, accelerated pathways. Often, the moment they are voiced, they have the paradoxical effect of being utterly surprising yet instantly obvious.For innovation and leadership guru Hal Gregersen, the power of questions has always been clear-but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn't we know more about how to arrive at them? That sent him on a research quest ultimately including over two hundred interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions-and breakthrough insights-and how anyone can create them.
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    Amazon Unbound: Jeff Bezos and the Invention of a Global Empire
    A Washington Post Notable Book This New York Times bestseller is a "masterful" (The Washington Post), "juicy tour of the company [Jeff] Bezos built" (The New York Times Book Review), revealing the most important business story of our time by the bestselling author of The Everything Store. Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to nearly two trillion dollars. It's almost impossible to go a day without encountering the impact of Jeff Bezos's Amazon, between services like Whole Foods, Prime Video, and Amazon's cloud computing unit, AWS, plus Bezos's ownership of The Washington Post. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder. In Amazon Unbound, Brad Stone presents an "excellent" (The New York Times), deeply reported, vividly drawn portrait of how a retail upstart became of the most powerful and feared entities in the global economy. Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions, who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. Definitive, timely, and "engaging" (Jon Meacham, author of The Soul of America), Stone has provided an unvarnished portrait of a man and company that we couldn't imagine modern life without.
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    • Price: 18.99 EUR excl. shipping

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