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Digital Marketing Strategies for Value Co-creation

Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active roles in securing degrees of activity in OBCs' through content that offers members the quality of engagement they seek.This book focuses on contemporary digital marketing issues in OBCs, offering a comprehensive examination of consumers' response to active engagement in such communities. It discusses how brands can tap into the various levels of participation, engagement and online conversations in the development of marketing strategy and ultimately examines how an online brand community strengthens value co-creation. Balancing theory with practical approaches, this book gives serious treatment to an important yet until now overlooked area of digital marketing strategy, providing an important resource for scholars, students and practitioners.

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The Power of Self-Compassion, Hörbuch, Digital, 254min

There’s no denying that life can be difficult. Simply being human means experiencing emotional and physical pain. None of us escapes dealing with pain, failure, and setbacks, but learning how to practice mindful self-compassion can be life-changing. It comes from the understanding that every human being suffers, that we all want to be happy, and that this commonality connects us with everyone else.Over the last decade, there has been an international explosion of research on mindfulness. Contemplative practices are being integrated with science and psychology. Researchers are sharing information on the power of inner-directed compassion and its beneficial effects on mental well-being, growth, motivation, relationships, and physical health.Join expert Laurie Cameron to discover tools - including meditations, exercises, journaling, and in-the-moment practices - that will help you evoke mindfulness and empathy in your everyday life in a way that it becomes your natural response - your new set of habits. As you adopt these practices, you’ll start to see a shift in how you work with stressful life events, as well as how you connect with the shared human experience of loss, challenge, and disappointment. Language: English. Narrator: Laurie Cameron. Audio sample: https://samples.audible.de/or/orig/000722/or_orig_000722_sample.mp3. Digital audiobook in aax.

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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue , Hörbuch, Digital, ungekürzt, 492min

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access. "As individuals grow frustrated with the burdens of owning, caring for, and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community." The membership-based business is a problem solver for both businesses and individuals. It spares people from the duties of ownership and provides a feeling of commonality and affiliation. For businesses it offers the opportunity to create a "forever customer" who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes. Ultimately it provides the cachet of belonging. ungekürzt. Language: English. Narrator: Tom Pile. Audio sample: https://samples.audible.de/bk/adbl/026143/bk_adbl_026143_sample.mp3. Digital audiobook in aax.

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The Awakening of Friendship , Hörbuch, Digital, ungekürzt, 156min

The nine awakenings in The Awakening of Friendship offer a calling for every human being to look within their psyche, uncover the human principles of friendship, and embrace the universal tapestry of mankind. We are challenged to rebuild a formula for a family of friends, flow with the creative process, and engage with the human experience of friendship. Some of these awakenings which she became aware of during healing sessions with clients are courage (the ability to fearlessly speak the truth in friendship), presence of listening (honoring the spoken word of a friend), compassion (the heart is willing to understand the commonality of mankind), and the wisdom of patience (allowing the developmental steps in friendship to unfold like the petals of a blossoming flower). Carol Olivia Adams, inspirational writer, radio host, and intuitive counselor has coached numerous clients who have confided their baffling confusions, fears, deep-rooted insecurities and precious hopes. Carol Olivia has learned that a good intuitive counselor is a kind, sympathetic friend, more healing than any prescribed medication. The Awakening of Friendship will challenge you to reflect on the human principles of friendship, search within your heart, and open yourself up to the world of human beings. ungekürzt. Language: English. Narrator: Marsha Waterbury. Audio sample: https://samples.audible.de/bk/acx0/055750/bk_acx0_055750_sample.mp3. Digital audiobook in aax.

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American Military Aviation: The Indispensable Arm: Centennial of Flight Series , Hörbuch, Digital, ungekürzt, 683min

Since the Wright brothers made their famed flight at Kitty Hawk in 1903, aviation has emerged as the indispensable arm of American military power. In this detailed and informative history, Charles J. Gross traces its development from the technological antecedents of the Wright brothers' triumph through the air war for Kosovo. Drawing on examples from all periods and all service branches, he explains the roles of politics, economics, and technology in shaping air power in the US armed forces and assesses the actual impact of military aviation on warfare. Gross discusses major developments in aircraft, doctrine, training, and operations. He also provides discussions of airlift, in-flight refueling, military budgets, industry, and interservice squabbling. He provides assessments of Eisenhower's New Look and MAD (mutually assured destruction); of McNamara's effort to use commonality of equipment to cut costs and Kennedy's buildup of the military; of the Nixon Doctrine and the failure of air power to resolve the long, drawn-out conflict in Southeast Asia; and of the growing reliance on American airpower in the post-Cold War world. Military professionals, scholars, civilian government policy makers and planners, members of the media who concentrate on defense matters, and interested members of the general public will all rely on this book as an invaluable guide. The book is published by Texas A&M University Press. ungekürzt. Language: English. Narrator: Jim Woods. Audio sample: https://samples.audible.de/bk/acx0/065036/bk_acx0_065036_sample.mp3. Digital audiobook in aax.

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The Defenseless: Brandon Fisher FBI Series, Book 3 , Hörbuch, Digital, ungekürzt, 339min

How far would you go for those who can’t defend themselves? FBI Agent Brandon Fisher never expected he’d empathize with a serial killer. It’s almost Christmas, and with the festive season in full swing, Denver, Colorado, would be an idyllic destination - if not for Detective Mack McClellan’s conviction there’s a serial killer on the loose. Brandon and his team are called in when a man’s body is found next to a dumpster, and the victim shares a commonality with a few men who were reported missing. With the discovery of another body, the connection between the two dead men is confirmed and reveals the killer’s shocking motive. It’s one the FBI hasn’t seen before, and it will have Brandon and his colleagues questioning who sits on the side of justice - them, or the killer they’re hunting. The Defenseless is a creepy psychological thriller that will have listeners pause-resisting to unravel every twist. Buy this international best-selling book today, and hunt a serial killer alongside the FBI! Join the hundreds of thousands of listeners who have already taken the plunge into a series that will take you into the minds of the most heinous and disturbing serial killers the world could ever imagine. It doesn’t matter if this is the first book you’re listening to in the Brandon Fisher FBI series, or not; all the books stand alone! ungekürzt. Language: English. Narrator: Michael Murphy. Audio sample: https://samples.audible.de/bk/acx0/232639/bk_acx0_232639_sample.mp3. Digital audiobook in aax.

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Musashi's Dokkodo , Hörbuch, Digital, ungekürzt, 545min

Miyamoto Musashi (1584 - 1645) was arguably the greatest swordsman who ever lived, a legendary figure whose methods of thought and strategy have been studied and adopted across a wide spectrum of society, from martial artists to military leaders to captains of industry. The iconic sword saint of Japan was clearly a genius, yet he was also a functional psychopath - ruthless, fearless, hyper-focused, and utterly without conscience. Shortly before he died, Musashi wrote down his final thoughts about life for his favorite student Terao Magonojo to whom Go Rin No Sho, his famous Book of Five Rings, had also been dedicated. He called this treatise Dokkodo, which translates as, "The Way of Walking Alone". This treatise contains Musashi's original 21 precepts of the Dokkodo along with five different interpretations of each passage written from the viewpoints of a monk (Wilder), a warrior (Burrese), a teacher (Smedley), an insurance executive (Christensen), and a businessman (Kane). Each contributor has taken a divergent path from the others, yet shares the commonality of being a lifelong martial practitioner and published author. In this fashion you are not just hearing a simple translation of Musashi's writing, you are scrutinizing his final words for deeper meaning. In them are enduring lessons for how to lead a successful and meaningful life. ungekürzt. Language: English. Narrator: Kris Wilder. Audio sample: https://samples.audible.de/bk/acx0/106349/bk_acx0_106349_sample.mp3. Digital audiobook in aax.

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TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks , Hörbuch, Digital, ungekürzt, 54min

Master the one thing all great TED talks have in common! What is the secret to delivering a great TED talk? What is the magic ingredient that makes a TED talk captivating? And more importantly, how can you use those secrets to make your presentations more powerful, dynamic, and engaging? To try to answer these questions, I studied over 200 of the best TED talks. I broke each TED talk down in terms of structure, message, and delivery. Here's what I discovered: After studying over 200 TED talks, the one commonality among all the great TED talks is that they contain stories. Utilize advanced storytelling techniques to inject life into your presentations! Essentially, the best speakers on the TED stage were the ones who had mastered the art of storytelling. They had mastered how to craft and present their stories in a way that allowed them to share their message with the world without seeming like they were lecturing their audience. Discover the 23 storytelling secrets of the best TED talks! In this short, but powerful, guide you're going to learn how to use stories to make your presentations engaging and entertaining. Using case studies drawn from TED talks by Sir Ken Robinson, Dr. Jill Bolte Taylor, Susan Cain, Leslie Morgan Steiner, Mike Rowe, and Malcom Gladwell, you'll learn how to craft stories that keep your audience mesmerized. ungekürzt. Language: English. Narrator: Matt Stone. Audio sample: https://samples.audible.de/bk/acx0/035469/bk_acx0_035469_sample.mp3. Digital audiobook in aax.

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Big Bend: A Homesteader's Story , Hörbuch, Digital, ungekürzt, 275min

To the wild and fabulous country where the Rio Grande makes its big bend, J. O. Langford came in 1909 with his wife and daughter in search of health and a home. High on a bluff overlooking the spot where Tornillo Creek pours its waters into the turbulent Rio Grande, the Langfords built their home, a rude structure of adobe blocks in a land reputed to be inhabited only by bandits and rattlesnakes. Big Bend is the story of the Langfords' life in the rugged and spectacularly beautiful country which they came to call their own. Langford's account is told with the help of Fred Gipson, author of Old Yeller and Hound Dog Man.The book is published by University of Texas."Big Bend...is the story of a way of life, beautiful in its simplicity, a story that can be read again and again for it is a book of substance." (New York Herald Tribune)"Not a big book this, but as warming to the senses and to the heart as a mesquite fire on the open hearth. It is, also, a book that reflects a commonality of the Western experience of this Nation - a homesteader's story." (San Francisco Chronicle)"This is one of those rare books of actual experience with the smooth continuity of the best fiction." (Houston Chronicle) ungekürzt. Language: English. Narrator: Peter Lerman. Audio sample: https://samples.audible.de/bk/acx0/149502/bk_acx0_149502_sample.mp3. Digital audiobook in aax.

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They Almost Got Away with It: How DNA & Forensic Science Caught 7 Notorious Killers , Hörbuch, Digital, ungekürzt, 165min

In his sixth book in the True Crime Series, John Summit thoroughly examines the origins of DNA and how advancements in DNA analysis around the world have propelled law enforcement and crime scene investigation into a new era. DNA evidence, a mere 30 years following its initial and hesitant acceptance, has served as an incredibly powerful technique in identifying not only current criminals, but those who literally lived their lives believing they had gotten away with murder - only to have forensic science ultimately catch up with them. You will be shocked and astonished as Mr. Summit takes you through some of the groundbreaking cases where DNA was able to assist law officials in capturing some of America's most prevalent and violent murderers. Some of the cases profiled are infamous, others you may never have heard of, but the criminals in this audiobook share one commonality - they were on the loose until those microscopic molecules known as DNA nabbed them for good. Today, beneath the complexities of DNA collection and analysis, we can rest assured that it is the singular most beneficial way for scientists, the medical community, and government agencies to be able to identify a suspect using his or her unique genetic blueprint. If you've never heard any of Mr. Summit's work in the prior volumes of his True Crime Series, this audiobook is a great place to start and is a real brain tweak. ungekürzt. Language: English. Narrator: Ginger Cucolo. Audio sample: https://samples.audible.de/bk/acx0/021667/bk_acx0_021667_sample.mp3. Digital audiobook in aax.

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